ST PAUL SAINTS
ALL-STAR GAME & ALTERNATE TEAM IDENTITY
AGENCY - IMAGEHAUS
DESIGNER | 2016
In 2015, CHS Field was built to house the Saints in the heart of downtown St. Paul (Pig's Eye). This new stadium has a clean, modern aesthetic and is somewhat detached from their more traditional baseball identity.
The American Association All-Star Game was held at CHS Field in August 2016, and the Saints came to us with two goals in mind: create an all-star game identity that would promote the City of St. Paul, the Saints, and the new style of CHS Field, as well as being able to take out part of this new identity as a stand-alone alternative logo for the team that would become part of the Saints' visual identity. Something that would bring together the traditions of St. Paul and the Saints of the past with the new visual direction of their current home.